Ever wonder how people find you on the Internet. You go to Google and ask a question and Magically several answers appear. Google goes out all over the Internet and gathers information about you and puts it into a database so it can give what it thinks is the best answer to your question. SEO is all putting your data in places and in a format so that Google Picks you. The following is a list of places and techniques uses to Google Look. The same applies to other search engines.
Your Customer Advatar describes your perfect customer. Could be age 25-35 with an income of over $100,000 lives in the Orlando area. Be as specific as you can be. Then define the keywords you would use to search for your company. List your main competitors and search the keywords they use to get higher than you do. There are many tools to help you do this.
The best place to tell google about you is at google. There are many tools available for you to use at Google and are Google My Business, Google Maps, Google Analytics, Google Search Console, and many more. It is important to show your best side in terms Google can understand.
There are over 70 local search engines and listings that Google looks at to validate your information. If all local search engines have the basics (Name, Address, and Phone Number) is helpful to validate your account. Many of these are not used often, but the point is to show Google you control what you can control and where ever information is looked for it is consistant.
YouTube is important because Google owns YouTube and uses it search data, many people watch videos to learn, and it is a great way to get Authority. By creating your own channel you can give people many reasons to interact with you. Side note did you know that most people watch videos without the sound on and it cost vary little to close caption a video. Close captioning a video make it more useful and creates a searchable file for Google.
There are many social media environments to make contacts and build a group of future customers. Each has it own groups and tools to find people with similiar interests. LinkedIn for B2B, PInterst, Instragram, Facebook, and others. Check out where the people that fit your Avatar hang out.
You can buy ads on Google using Ad Words, Facebook, Yelp, and many more. Again look at your avatar and see where they are hanging out and what Ad might peak their interest. One thought is if your best leads come from google maybe you should look at Google Ad Words. Same with Facebook.
With the explosion of people buying on line where do they look to check out your company before buying. Correct, they look for reviews about you and see if they want to go to your website and continue to look at you before they buy. They can do this in a matter of minutes from their cell phone. Reviews create Credibility. It is important to get reviews and monitor them constantly.
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